The Attitude Towards Ragging among College Students of Different Professional Courses

Kretch, Crutchfield and Ballachey (1962) proposed that attitude is the human recognition, assessment, emotional experience and behavior tendency toward specific things or value. Attitudes are judgments and they develop on the ABC model (Affect, Behavior, and Cognition).The affective response is an emotional response that expresses an individual's degree of preference for an entity. The behavioral intention is a verbal indication or typical behavioral tendency of an individual. The cognitive response is a cognitive evaluation of the entity that constitutes an individual's beliefs about the object. Kotler (1991) thought that attitude is a long term judgment, emotional feelings, and behavior tendency of like or dislike toward object of concept. An attitude is thus a hypothetical construct that represents an individual's degree of like or dislike for something. Attitudes are generally positive or negative views of a person, place, thing, or event; often referred to as the attitude object. People can possess both positive and negative attitudes toward the item in question. Further, the characteristics of attitude are that, they tend to persist unless something is done to change them. It can fall anywhere along a continuum from very favorable to very unfavo