Attitude Towards Money, Materialistic Value and Quality of Life – A Study on Working and Non-working Women

The attitude towards money can be examined by three different kinds of attitudinal and behavioural measures – power prestige, distrust or price sensitivity and anxiety. The endorsement of materialistic value is the internalization of core values of consumer culture as one’s personal goals leading individuals to a greater commitment to buying and having goods. Quality of life is defined as individual’s perception of their position in life in the context of the culture and value systems in which they live and in relation to their goals, expectations, standards and concerns. The aim of the present investigation is to study the attitude towards money, materialistic value and quality of life as expressed by working and non-working women. Accordingly a group of 120 (60 from each category) women were selected as sample in this investigation. A General Information Schedule, Money Attitude Scale, Materialistic Value Scale and Quality of Life Scale were used as tools. Both the groups are under the category of moderate level in terms of attitude towards money and materialistic value, but they maintain good quality of life. Not only this, there exists positive correlation between attitude towards money and materialistic value. The findings of the study can be applied in marketing industry.